Corsets were a necessity for previous generations of women. No respectable woman would venture outside without squeezing herself into the fashionable shape of the moment.
“Fashion Decrees that 1915 Costumes shall define the lines and assert the pose of the NATURAL FIGURE. The lines of Bust must be long and sloping, the front effect slightly incurved, and for the Hips absolute freedom.
NEVER WAS CORRECT * CORSETING * MORE NECESSARY.
Ladies relieve themselves and their costumiers of ALL RESPONSIBILITY by wearing CORSETS “La Cybele” (PARIS MODELS) which give the right poise to every figure and add a distinctive charm not to be secured by other means.
Prices from 4/11 to 3 gns.
Illustrated Book, “The Corset Beautiful,” or special portfolio of SELECT CORSET DRAWINGS free from
G. H. TURNER & CO. 3 HIGH STREET, STAMFORD.”
Stamford and District News, 7 April, 1915.
A few months later corset fashions had changed a little and the following advertisement appeared.
Special Display in Corsets
- SEE OUR WINDOWS
- J.B. Corsets 2/11 1⁄2.
- From 1/11 1⁄2 to 8/11.
- Meys Corsets2/11 1⁄2.
- From 1/11 1⁄2 to 8/11.
- G. H. TURNER & CO.,
- 3 HIGH STREET, STAMFORD.
Stamford and Rutland News, 25th August, 1915.
In earlier times whalebone was used as an added stiffener. Luckily, we can only imagine how uncomfortable these items of clothing were.
- “NEW PATENT, CORSET, THE DUCHESS.
- DIAGONAL WHALEBONE FRONT.
- PATENT TAPER BUSK.
- AFFORDS PERMANENT SUPPORT.
- REDUCES AND IMPROVES THE FIGURE.
- Secures a graceful and fashionable appearance.
- SOLD BY CHARLES CHARGE,
- 8 HIGH-STREET,
- STAMFORD.”
Stamford and Rutland Guardian, 27 December, 1878.