Appearances are most important. This article purports to be concerned with saving the reader money on costly doctors’ visits, yet quickly becomes an advertisement.
“WHAT APPEARANCES COST
Keeping up appearances is an expensive luxury. You’re worth 150l, a year, your neighbour is worth 400l. You think you can do as he does ; so you can – for a time. The jackdaw thought he would look nice in the peacock’s feathers, but he couldn’t stand the pressure, and before he could take them off the other birds made it warm for him. It may appear very fine to have the doctor’s carriage driving up to your door, but remember, every time the coachman pulls up it costs you five shillings. Whether you prefer to give the doctor five shillings or to spend one shilling on a bottle of Allison’s Cherry Balsam when Coughs are in the house, is your business. Allison’s Cherry Balsam has saved many a man pounds by relieving him, his wife, and family from Chest Complaints. Sold in bottles at 1s. 1 1/2d. by every Chemist and Drug Store. Post free for 15 stamps from Hy. Allison, Lincoln.
Agents : Every Chemist and Drug Store in the United Kingdom.
Wholesale agents : Barclay and Sons, 95 Farringdon-street, E.C. ; Newbery and Sons, Charterhouse-square, E.C. London ; W. Foggitt, Thirsk ; Evans, Liverpool. Sole proprietor : Hy. Allison, Lincoln.”
Stamford Mercury, 17th January 1902.